The US-based technology company Apple has launched iPhone 7 and Red iphone 7 special editions in collaboration with PRODUCT (RED). The move is in line with the company’s aim to contribute to the global fund to fight AIDS.
The latest iPhone 7 edition comes in vibrant red color with aluminum finish. Keeping in mind the theme of the partnership, Apple has also transformed the App Store into the color red as well as apps that will also be a part of the collaboration.
Apple and (RED) have been working together for the past 10 years. The partnership is focused towards enabling iPhone customers to contribute in the fight against AIDS, a global cause that takes a toll on the life of millions every year. This special edition i.e Red iphone 7 is available to purchase online at Apple’s dedicated stores.
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The iPhone 7 and iPhone 7 Plus feature the world’s most advanced camera system capable of shooting videos and photos day and night. The Smartphones are equipped with powerful battery backup that improves its overall performance.
The Smartphones have water and dust resistant design. Powered by iOS10 iPhone 7 and iPhone 7 plus are equipped with immersive stereo speakers as well as a wide color system from camera to display.
Using the latest designs, users can express and communicate through animation as well. They also have all-time favorite Siri an intelligent personal assistant.
The iPhone 7 and iPhone 7 Plus also feature modified versions of Maps, Photos, Apple Music and News.
The latest edition allows its users to securely manage and control their home by using the Home app. The special edition is the part of the current (PRODUCT)RED lineup, which is available for customers to purchase through the year, including iPhone, iPad, and Apple Watch, as stated by Apple CEO Tim Cook in a press release.
The iPhone 7 (RED) is said to be the biggest PRODUCT (RED) offering to date. The iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition have larger memory space. The Smartphones are available with 128GB and 256GB models. Apple has availed a special offer for its customers in the UK, US, and China. As part of the offer, its customers in these countries will be able to unlock Red iPhone 7 or Red iPhone 7 Plus special edition. They will also get the protection of AppleCare+.
Apple has experimented with a range of colors. It had launched the glossy jet-black finish iPhone which is said to be prone to scratches.
The manufacturer has issued a special advisory note on how to handle the iPhone. Previously, Apple introduced the rose gold variant with the iPhone 6S. It seems like Apple will maintain the tradition and may introduce new vibrant colors it’s smart devices.
(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, where a large number of people are diagnosed with the life-threatening disease AIDS/HIV.
The region has more than two-thirds of the world’s HIV-positive population. (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.
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