Entrepreneurs, business managers, and owners often put their hearts and soul into designing and developing perfect products. However, even the best of services and products could fail to become successful unless there is a solid marketing strategy in place. The advent of the internet and advancements in marketing technologies has opened impactful ways to market different products and services. One of the most powerful ways to market your business is animated videos.
Such videos help highlight the key points about your business in a simple and effective way. If your primary goal is to sell services or explain concepts, high-quality animated videos can help you achieve that. Video producers like Spiel Creative claim that creating such videos is easy, particularly when you have the right tools. That said, here are the benefits of animated video for business.
Make your brand stand out from competitors.
Generally, digital marketing is transforming the business world, and it is essential for every business to create and implement a digital marketing strategy. Excellently-created animation videos can easily set your brand apart from competitors because you establish yourself as a creative, futuristic, and innovative business leader. This will give your target audience a reason to trust your business. That’s all you need to get and retain great customers and ultimately outpace your competitors.
Increase your conversion rates
Animated videos boost client engagements and inspire them to purchase. This is a significant step in boosting your business website’s conversion rates. Studies show that adding animated videos on your site’s landing pages can boost the page’s conversion rates by 80 percent. Whether you sell clothes, books, or simply provide services, video marketing can help you increase conversions and ultimately increase sales.
Keep your target customers engaged.
Nowadays, customers interact with online content daily. In recent studies, researchers found that about a third of all online activities involve watching videos. That means engaging your customers is an ever-important concept in the competitive digital marketing world. It can also be regarded as the most important step in making online sales.
The point is, you need excellent content to drive user engagement on social media, websites, and other online platforms. Animated videos give you a chance to keep your target audience engaged. Remember, these videos must be relevant to your audience and provide valuable information. Be sure to consult with an expert if you have never created such videos.
Improve your site’s ranking
Just like internet users, Google and other search engines also love high-quality animated videos. The animated content on your website is a great way to improve your site’s SEO and probably help your website rank well on search engine result pages. That means your target audience can access your website easily.
It’s important to mention that Google’s algorithm for nearly all search rankings also considers the period a website user stayed on a given website. This is one of the main reasons websites with animated videos have been witnessing exponential growth in terms of traffic and search rankings.
Help your target audience understand your services and products.
Suppose a potential client is unable to understand what you’re selling to them. There is a good chance they will not purchase it. The good news is that animation videos can help you explain the purpose and function of your product in an easy-to-understand manner.
Generally, the services and products your brand provides are designed to make your target audience’s daily life easier. You can only achieve this objective if you can explain to your target audience how your products can help them and illustrate how to use them. Animated videos come in handy when it comes to illustrating the specific issues that a service or product can address, how it can be helpful, and how it should be used.
Most marketing professionals unanimously agree to the fact that promoting services and products through animated videos, whether 2D animation or whiteboard animation, can yield real results. You can easily simplify a complicated concept and illustrate a step-by-step guide on how to use a specific product using animation videos.
Save your money and time.
Unlike most live-action videos, professionally-created animation videos do not age quickly. Just think about it; fashion changes, and that means that live-action videos shot in the 1960s are very different from those shot in 2010, which are also different from videos shot in 2020. So, choosing animation videos will save you time and money because the fashion industry is changing very fast nowadays.
One of the top ways to reach a wider audience in a fun way is through animation videos. Such videos allow you to simplify concepts and probably bring ideas to life, and you can easily promote your brand to your target audience. If you are not experienced in creating animated videos for marketing, consult with an expert who does.