For businesses and SMBs, creating converting landing pages has always been a constant series of struggles. Every firm wants their pages to leave its customers in awe.
The page should also be enticing enough to convince them to buy, sign up, or convert in any way. However, we often overlook many other factors or emphasize wrongly on some.
The so-called best practices that showed immaculate results for others must work for you as well. The answer is not always affirmative in this case.
Debunking Myths About Landing Pages
While rendering some capturing landing pages by following the mainstream practices, you often fall victim to certain myths that are nothing but harbingers of loss.
Implementing these myths can quickly impair your landing page’s conversions.
Here are some landing page myths and misconceptions that negatively impact conversions –
1. You Don’t Need Too Many Landing Pages
Many business people believe that they only need a few landing pages. People presume that a mere ‘Contact Us’ page, and a demo page is significant enough to yield fruitful conversions.
If you only own a few landing pages, you would be missing out on traffic, leads, as-well-as customers big time.
Every new landing page launched is yet another opportunity to help you appear in search engines and have your link shared on social media.
Improved search engine rankings and more magnificent social media posts would provide you with more opportunities to divert traffic and conversions for your website.
2. Short Forms Should Be Preferred Over Long Forms.
It cannot be said as to what form length is the best, as it all depends on what you’re trying to gain with the form.
If you are trying to pursue new leads, keep the form short. If getting qualified leads is your target, make the form longer. Different form lengths address different goals.
To find the perfect form length for you, run A/B tests and adjust your form length according to their results.
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3. Mimicking Others Would also Yield Positive Results for You
Landing page examples and templates can help you render creative landing pages. However, you don’t plug in your content into someone else’s landing page by copying their models.
A landing page is successful due to many nuanced elements at play, namely the content, the design of the page, as-well-as its viewers.
If you still need to copy a landing page layout, tweak the page as per your needs to improve your conversions. Launch your page and test the results.
4. All Conversion Elements Should be on Top
People often believe that all of the critical content on your landing page needs to appear in one place, mostly on top.
It is a common mistake to presume that people won’t scroll to fill out the form or discover the more crucial information.
However, it has been concluded that if people are motivated to convert on a page, they wouldn’t care about the placement of the submit button.
The most significant driving factor in instilling motivation is a compelling copy, regardless of length.
It’s best to quit the ideology of optimizing only for the fold. Use A/B testing and figure out how much data do people need for a successful conversion.
5. Trust Seals Drive High Conversions.
Situations, where you offer trust seals when needed the least, can often be redundant.
Such seals are only required when a person is giving out sensitive information about their credit cards or other essential credentials.
These trust seals act as a visual reminder that their information is secure because the person is disclosing some sensitive information to your firm.
However, putting a seal where there is no such transaction involved would be out-of-place, often putting people into thought as to what would you be collecting from them.
Pages that involve dealing with such sensitive information must have these seals; however, it can also deter people from such websites where no such transaction is required but contains a trust seal.
6. Changing Form Button From Green to Red Boosts Conversion Rate
There have been several tests and evidence to prove that a red call-to-action (CTA) outperforms a green CTA, but red buttons don’t always mean higher conversions.
However, the truth is that no one color is right that can fuel the conversion rate. The best approach here is to test out the colors yourself and see what works best for you.
7. Landing Page Must be Short and Sweet.
Similar to choosing colors, there’s no correct length of landing page copy. The copy length misconception is a widespread myth and thus needs to be brought into notice and debunked.
Your landing page can be prolonged if it helps you to have people convert on your landing page form.
Complex offers that require dealing with significant capital, or them having to reveal sensitive information can have longer landing page copy. For simple offers, a lengthy landing page copy would be worthless.
8. Conversion Rate is All That Matters
The purpose of landing pages is not just trying to get people to fill out a form, but the hope that eventually you would have them as a loyal customer.
Don’t merely look at the conversion rate on your landing page but consider many factors too.
By monitoring your closed-loop analytics, you may find that a landing page with a low initial conversion rate can potentially raise a vast customer base.
9. Fill-Up your Landing Page to Drive Conversions
Your landing page exists to get people to convert on your form and gradually move down your marketing funnel.
Providing too many options can distract people, and your conversion rate could witness a plummet.
It will help if you try removing your navigation as-well-as any extraneous forms. Landing page elements don’t always require too much stuff.
10. Build your Landing Pages Only Once
It would be best if you keep testing your landing pages. You would always encounter new ways to tweak and improve them.
Building them and not updating them with time could lead to a loss of potential customers. Run A/B tests often to keep checking when you need updation and minor or significant tweaks.
Keep testing your landing pages again and again, as updates would always keep flowing.
Don’t rely on mainstream practices or pursue other peoples’ test results blindly. Their strategies for success might not apply to your case.
The best way is to keep testing your page and understand your audience. This way, you would pick on their habits and preferences.