Video content is considered a powerful tool for storytelling, and it can have a great impact on the success of your brand’s promotional campaign. Not only is it great for your brand but also a large number of people prefer video over any other content. In fact, several pieces of research suggest more than 50 percent of people say that they prefer to get video content from a business they like over any other content.
Now after seeing this stat, you must be wondering how you can create quality video content to attract new customers? Well, do not worry because, in this article, we are going to discuss some tips that can help you create quality video content.
Top Tips to Attract New Customers
Make a video Strategy
First of all, you need to have a strategy because this will guide you to the whole process and might reduce the potential costs of video making to help you stay focused. Besides this, a proper video strategy can help you create more professional-looking videos. Here are some important factors that you should discuss in your effective video strategy:
- What is your available budget for making the video?
- What will be your target audience?
- Define your objectives in the strategy
- What kind of videos will you make?
An effective strategy based on the elements above can help you maintain a consistent brand voice while spreading your messages to the target audience.
Create videos under 2 Minutes
Research from Wistia-a marketing agency shows that the optimal video length is two minutes, and after that time frame, the possibility to lose the attention of the viewers increases. Whether the video is 70 seconds long or 40 seconds, it was observed that both get a lot of engagement.
So, try to create short videos but also make sure that you are adding all the necessary information in the video content. If your video is longer than this time frame, you can add interesting and emotional stories to the content to hold the attention of your viewers.
Create video content based on SEO
If you want your video content to land on the top of the search engine, you need to create content based on SEO (Search Engine Optimization). Here are few elements that you can consider to optimize your video:
- Keep your title informative and short as it is the best way to attract people’s attention.
- Add keywords to the video description and also insert a backlink of your site in the content.
- Tags are also very important, so use them properly with different keyword variations.
- Create attractive thumbnails as they are the first thing that visitors see.
Brand Your Videos
Branding is one of the best ways to make your videos stand from the rest of the crowd. The best way to brand your video is to use your brand logo, style, color font, and other things in a way that represents your company’s image, objective, and values.
Not only branding makes your videos recognizable but it also looks more professional and boosts the credibility of your brand by earning the trust of the audience.
Upload your video to different outlets
To engage the audience, you need to find the right media channels and deliver your video content to the perfect audience. Here are some distribution outlets on which you can post your video content:
- Post your video content on Youtube or Vimeo
- Share those videos on Facebook, Instagram, Twitter, Linkedin, and Pinterest.
- Embed your videos in your emails and add a video presentation on SlideShare.
Once you have shared your video content on these well-known channels, there is a huge chance that you will attract more customers.
Make how-to tutorials about your product
Your brand’s product might be the most amazing one in the industry, but even so, it will be of no use for the audience if they don’t see it for themselves. This tip is especially for those brands that have technical products based on concepts, which the users might find a little difficult to understand.
Blog posts will not be effective here and that is why you need to provide the users some visual information as it is easier to understand. Not only do these types of videos improve the customer buying experience but also demonstrate the product’s potential.
Softorino is the best-suited example for this situation; the company has made some how-to tutorial videos about their products to show the users the working process of the applications. For instance, besides the written blog posts, the company has made how-to video tutorials of one of the best video converters of the company WALTR PRO to show its working.
In case you want a lot of people to understand the importance of watching your video and understand its value, then it is best that you add captions or subtitles to your video content. Here are some advantages to show you why you need to add captions or subtitles to your videos:
- People who are suffering from some hearing issues can understand your video
- If there is too much noise within the surroundings, people can watch the videos with the subtitles turned on.
- Non-native speakers of your language or people who have difficulty understanding foreign accents can understand and enjoy your videos if they have captions added to it.
There is no denying that video content is the only way forward because it can help your brand gain customers and grow the business beyond your wildest dreams. And we are not the only ones saying this; a study by Wyzowl shows that 93 Percent of the markets think that video is an important part of marketing strategy.
Yes indeed, it takes time to create high-quality videos, but if you follow the tips that we have mentioned above in this guide then we are sure your brand will attract a lot of new customers. It is because, with a little creativity and a proper content plan, you can inform the people about your product and also persuade them to take action.