When it comes to online marketing, there aren’t many methods that are as cost-effective and efficient as email marketing. Still, too many seem to neglect it or aren’t sold on its benefits. But, if you don’t have a solid email marketing strategy in place, chances are you are leaving a lot of money on the table. Here are some of the reasons why email marketing should play a central role in your marketing strategy.
It’s Accessible to Everyone
A lot of people seem to be intimidated by the idea of using email marketing, but the process is extremely simple. All you have to do is find a good service provider, add a form with the proper code on your website, start collecting addresses, and send messages. The most important part is choosing a service that will make it easy for you to create and send messages, won’t have hidden fees, and will allow your messages to get to your prospect’s mailbox without being labelled as spam.
It’s Targeted
Another beauty of email marketing is that you can segment your list and send material tailor made specifically for every segment. You could have a list of people who already bought from you, for instance, and another for people who signed up for a bonus. Your message will need to be different for both these audiences if you want to get the best results.
Better than Social Media for Conversion
A lot of people will look at social media for promotion, and it can be a great ingredient to add to your marketing mix. However, it’s not the best for converting people into subscribers or clients.
This is simply because people don’t use social media to buy per se. You might be able to catch their attention and interest them, but don’t be surprised when conversions are low.
With email marketing, on the other hand, you know these people have actually invested some effort in you. Chances are they read some of your materials and want to hear more about what you have to say. This is a completely different relationship than one you would have with someone who just stumbled across you on social media.
Can be Used for Launches
If you want to launch a product or create hype for an upcoming launch, email marketing is one of the most powerful tools you can use. The best part in all of this is how little effort it takes to reach a large audience.
You could literally reach millions of people in one click. There aren’t too many methods that will allow you to do so as fast and for so low of a price. Email marketing could also be used to announce major changes or that you’re opening a new location.
These are all reasons why email marketing should be at the top of your list when it comes to online marketing. If you aren’t using it already, we strongly suggest you start looking at it today and consider giving it a try.
