There are so many websites live on the internet in the modern era; it can be difficult to understand what drives individual web users to specific business sites.
With video and music streaming sites booming, and the world’s largest online marketplaces processing billions of dollars of trade, where is the gap for your business site to start exploiting?
This article offers five tips to help you build your own site’s web traffic, drawing web users into your website and converting them into customers to boost your profits and ensure your business goes from strength to strength into the future.
#1 Digital Marketing
The first tip is always going to have to be digital marketing – it’s a well-worn, tried-and-tested way to get your site placed in front of more web users, though it will cost you. Some businesses elect to go with their own digital marketing strategy, while others prefer to outsource to agencies that specialize in drawing more attention to websites of different companies. Either way, you shouldn’t take another step towards boosting your traffic without first considering the range of digital marketing options at your disposal.
#2 Social Media
All businesses should have the requisite social media channels in 2019 – especially Instagram, Facebook, and Twitter. It doesn’t take much time, energy or cash to set these up and promote your brand and your company’s website on these channels. However, by having a presence on some of the largest platforms for consumers in the world, you’ll be increasing your chances of being found, explored and traded with by the billions of users on these popular websites.
#3 Choose a New Hosting Platform
Your website is only as strong as the architecture behind it. It might be that your site is aged and not fit for purpose in the modern era – or that the hosting platform that you partnered with isn’t delivering the goods in terms of exposure benefits. Examine your hosting options once more to understand the benefits of getting this baseline decision right for your business – getting the support and infrastructure necessary to boost your site’s visibility.
#4 Start a Blog
People visit websites for many different reasons. Some are curious about products or services, in which case they’ll type their queries into their search engines. But others are on the look-out for information, and if your company can provide that through a well-written and engaging blog, you’ll be surprised at how many more visitors you receive – either one-timers or loyal readers. Start a relevant blog, hosted on your site, to drive up traffic that might just click through to trade with you.
#5 Partner With Other Businesses
While it goes without saying that businesses that would consider you a competitor are unlikely to engage in cross-promotion with you, there are literally thousands of websites out there which are likely to agree to a promotional partnership with your business’ site for both of you to enjoy a new audience. Send out speculative emails to see which businesses might be interested in this easy arrangement.