A website where development features and design aspects do not meet the expectations of the users is known to be a poorly built website. And such websites lack user-friendliness. This means, with such sites, you will lose visitors. The users are highly demanding about website functionality and design. But, with each passing day, several web-development trends and designs are emerging. This is more important than ever to make a user-friendly website. The ways to do it correctly will be described in this article.
Focus on mobile-first and keep the navigation simple:
The users must be able to easily navigate throughout your website, regardless of the devices they are using to view it. Make sure that your navigation is easy to find and it can be used on any of the devices available out there. Make your website responsive, and design it on a mobile-first approach.
The present users want intuitive and simple things. You may opt for the services of Web Design Sydney to get the best suggestions on website navigations. Do not give complicated page names, and avoid multi-level navigations. Instead, name every page correctly, and make sure to keep the sub-navigations to as much minimum as possible.
Make a lightning-fast website and include search functionality:
Slow loading sites are hated by the users. If your site is taking more than three seconds, you lose visitors for sure. Therefore, optimize your website in a way that it takes three seconds or less to load completely.
The users expect your website to have search functionality that facilitates easier navigation. It is a common design feature and must not be neglected while creating a user-friendly website.
Include CTAs and Make an easily discoverable logo:
Sometimes, it becomes important to remind or encourage your visitors of what your website wants them to do on a particular page. Thus, add a clear CTA (Call-to-Action) on each page and in the most clickable areas. Some of the common examples of CTAs are: “Download now”, “Tap here to make an order”, and “Contact Us”.
The users hate to hunt for brand identity or logo. So, it is a good idea to put the logo at the top left or right corner of your site so that users can notice your logo easily. Make a clickable logo, which on being clicked, will take the users to the home page.
Balance text and media, and add colors carefully:
Most of the website visitors read less and expect more photos, videos, or other visual elements. But, at the same time, it is crucial to make a perfect balance between images and texts. Make use of high-quality and top-notch images for enhancing the text. Avoid overcrowding the pages, and whenever possible, include real photos.
Pick colors carefully for your site. Your color palette must be relevant to your business or industry. Keep the contrast between the text and background perfect so that the users can easily read the texts without straining their eyes.
Make easy to digest and shareable content:
Make use of concise and simple language. Include bullets, headers, sub-headers, and other techniques. All these will make your content easy for the reader to skim. Whenever possible, try avoiding industry jargon. Indeed, it is ok to make use of words that showcase your expertise in the field, but it is more important to understand your audience’s level of knowledge and to write the content first and foremostly for them.
For getting the most out of social media platforms today, make easily shareable content. Include social icons on every page, and allow your users to share particular content pieces on your website across several platforms of social media.
Provide in-depth information and beef up a contact page:
A website visitor expects to get the correct information that he or she is searching for, making an informed decision regarding your service or product. If the visitors have to work hard on getting information, they will leave your site and choose your competitors instead. Thus, offer in-depth information on whatever you are offering.
Use a straightforward way for the visitors to contact you. Provide your email id, contact number, and even a toll-free number. A live chat option can also be added to add credibility to your website.
For getting the best result, implement the above-mentioned tips. But, do not forget to test your website’s functionality before it goes live. A website that is broken is not user-friendly and cannot help you to get a higher rank in the SERPs. Thus, do some research, or if you are familiar with technology, seek professional help to get the best results.