Anyone who ever wondered about the merits of trying to attract web traffic via search engines only needs to hear that there are 3.5 billion searches run a day on Google alone, to realise how huge the search space is. Quite simply there is the possibility of generating an enormous amount of traffic from search if your platform is optimised correctly. But how do you go about doing this? Is it cost-effective? Can you do it yourself and how do you know if it is working? All very valid questions, and ones that we will attempt to answer as we highlight to you just why search is such a key place from which to generate traffic.

Strategy

For anything to be effective there needs to be a plan or a strategy. As a wise person once said, if you don’t know where the goals are then you will never score. The same applies to the digital space, if you are not working to a plan with your e-commerce SEO strategy then you will find that your results are probably quite hit and miss.

Engage the experts

Optimizing for search is not necessarily something that you want to try and do by yourself. There are definitely elements that you can take on, but it should go without saying that you should want to partner with the best SEO agency Sydney has to offer. These are people who make a living staying up-to-date with the latest Google algorithms and best-practice. They know the tricks of the trade and you should talk to them. If they do a good job for you then you will quickly see how your website starts to rise in the rankings.

Make paid search part of the strategy

A proper strategy should have a good blend of organic and paid search elements. As much as organic results are more likely to be clicked on, there is still plenty of merits is going the paid route. It gets you in front of the right eyeballs and you only end up paying when people click the links. So there really is nothing to lose. Again, your experts can help you with this part of the strategy as you buy keywords and implement campaigns.

Content calendar

Regular content updates are important as Google loves sites that update often and with fresh, original content. Drafting a content calendar to help you stay on top of what needs to be produced and published when is an important part of the strategy. It can dovetail with the promotions that you are running or the content that you are pushing out on social. As important as it is to regularly update your site, it is pointless to do it in a vacuum it needs to be part of the broader strategy. If producing words is not your forte, then contract a writer to do it for you or get the people at the agency to assist with content creation. But whatever you do, make sure that the content does update.