Nowadays, have a popular website, that’s also fast and has no downtime is something big, necessary even. If your site is down for evident reasons, you still might lose some customers. To avoid this situation, you need to ensure an excellent website uptime.

Your website is the first impression of your brand and your business, and if people see that it’s down most of the time or that it even works slowly from time to time, people will not be pleased and your brand will get a bad name.

But the good news is that you can always improve your site’s uptime. We’ve written this article to guide you in this whole process.

#1. You need to have an excellent web hosting platform

The web hosting platform is what stays at the base of your site. If you see that your site is down too many times, it’s time to take a look at your web hosting plan and see if they’re giving you enough resources. If not, you might need to change it. Hosting providers by uptime can help you in this matter.

Of course, at first you can choose to go with a shared hosting, but you’ll grow your website, and your traffic may as well, and you’ll encounter a slow site because of all the activity on it. In these cases, you might need to move to a VPS.

#2. Why choose cloud hosting

Because this is the best choice for a small or big business. If you decide on a public cloud, you’ll meet only a user-friendly interface that will allow you to scale your site up or down when you need to.

Cloud hosting means that you’ll get the resources you need without paying all of your savings – you’ll only spend what you use.

 #3. You should reduce the size of images

If you optimize the front-end of your site, you can get a better performance and an even better user experience. Images are sometimes crucial for a site, but they do take a lot of space and it can make your site run slowly.

But there’s a solution: you can speed up your site by optimizing the pictures from it. Keep in mind that about 61% of a website’s page is composed out of images. Also, using WebP or JPegXR as image formats may not be such a bad idea, since they reduce the weight of the image and they don’t ruin the quality of the image.

#4. You can improve the DNS

DNS is short for Domain Name Server and it’s actually quite crucial for your site. However, people tend to forget about it when it comes to your website’s uptime.

If the DNS server is down, your website is down as well. What you can do is upgrade your services and then let it with automatic failover when it comes to other servers from the network. If this happens, even if your server goes down, your site will be fine.

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